Last weekend, I had the privilege of attending the ArtistMAX Conference in Los Angeles, an artist development conference put on by none other than Ken and Colbie Caillat. As Colbie is one of my influences, this seemed like an amazing opportunity, and it did not disappoint!
Upon arrival on Friday, we got to mingle with the other attendees, listened to a keynote by Grammy Awards Executive Director, Kelley Purcell, and got one on one sessions with producer Ken Caillat and other coaches from his label, Sleeping Giant Music. I got great advice and hit it off with a few new friends right off the bat, setting the tone for an incredibly memorable evening.
Saturday was jam packed. The morning kicked off with a songwriting panel with Colbie Caillat, Justin Young, and GooGoo Dolls frontman Johnny Rzeznik, followed by an intimate performance by Colbie and Justin, and a group photo of course! Later, we got to hear from Beyonce’s performance coach and Colbie’s makeup artist on creating your image, and saw a makeup application demonstration. Later, we got to test out some cool equipment and participate in a songwriting workshop with producer Eric Berdon.
Sunday was my favorite day. We attended panels on social media presence and the music business that were so helpful and informative. We also got group coaching with Aisha Francis, Beyonce’s performance coach, and small group coaching with Adriana McPhee, both of which were highlights of my weekend. The day ended with a series of performances by the attendees and performance critiques from Aisha, Adriana, and vocal coaches Michelle Gruska and Peisha McPhee. I did an exhilarating performance of “Young Love”, followed by wonderful reviews from all four judges.
To cap the weekend off, the Sleeping Giant crew handed out awards for songwriting, and I was awarded 2nd Place for “Young Love.” I was overjoyed, and so excited for there other girls who won as well, although I personally thought everyone in that room deserved an award. The talent of every single one of the women in attendance was incredible.
For more information about ArtistMAX, please visit their website: http://www.artistmax.org/welcome/